NetMonitor is a very extensive research project whose goal is to gather information on internet audience in the Czech Republic as well as socio-demographic profile of Czech internet visitors.

The project sponsor is SPIR. The project organizer is MEDIARESEARCH, a. s. in cooperation with Gemius S.A.

Mediaresearch (www.mediaresearch.cz) is a Czech research company which deals with market research, media, and public opinion. Its most significant project to date is the implementation of “peoplemeters”, which measure television viewing habits in the Czech Republic, for the Association of Television Organizations (ATO).

An additional new feature is sophisticated socio-demographic monitoring method and high quality data on internet audience monitoring. NetMonitor thus contains two important monitoring components – internet audience and socio-demographic profile of internet users.